Every business wants to reach more people with their advertising so that they can sell more products or services, and ultimately make more money. Fortunately, many technologies are now available to help your business increase its reach in the industry. If you want to meet your goals as a company, here are a few powerful technologies you can utilize to help reach a bigger audience.

Website Chat Messaging Lets You Get Bold and Personal

Many companies are adding chat messaging features to their websites to make it easier for customers to contact them with questions or concerns. RubyGarage explains, “having the ability to talk directly to your customers will establish more trust and a closer relationship, which can encourage your customers to remain loyal. Chat messaging is more informal but personal and allows you to have a natural way of communicating with your customers.” They won’t have to be put on hold or wait for a response to their email, which can allow their needs to be met immediately.  

Rapid Response to Feedback Ensures Good Experiences

Most companies are always looking for ways to respond quickly to their customers’ inquiries. Responding quickly to feedback will give your customers confidence in you and your brand, as well as customer loyalty. Chatbots make it possible for customers to contact you immediately without having to email or pick up the phone with team members who are available throughout the day. Podium explains that, “according to research, one in three consumers will refuse to patronize a local business if they have been unresponsive for 24 hours, and one in five consumers expects a response within five minutes.” Your quick response time will prove to have a positive impact on your business and allow it to continue to grow.

Creating dynamic customer relations will ultimately offer personalized customer service, convenience, and insight. It also offers customers with a hassle-free process to ensure that they have a better experience and continue to purchase your goods or services.

Visual Channels Keep Your Audience Engaged

Instagram and Pinterest are known as visual channels that can allow you to display images that represent your goods or services. SquareUp recommends, “posting regularly on Instagram if you have a younger audience or on Pinterest if your audience is composed of older adults. Posting compelling images on a regular basis can encourage more traffic to be driven to your website, which can increase your sales.” You can also share images of customers wearing or using your products to help viewers to envision themselves using the items.

Analytics Help You Stay on Track

If you want to be successful as a company, you’ll want to run your analytics and review your data to determine which social media strategies are most effective. You’ll be playing a guessing game if you don’t utilize the data that reveals which posts your audience responds to, such as whether they like specific images or contests that are displayed on your social media platforms.

Targeted Advertisements Make the Most of Your Marketing Budget

Using targeted advertisements is one of the best ways to stand out in the industry and reach more people instead of having your commercial or ad blend in and go unnoticed. Many people ignore advertisements that are in magazines or on television, which makes it necessary to use targeted ads that make the most of your money and prevent you from wasting your funds. Art+Marketing explains, “targeted ads are tailored to appeal to potential customers based on their demographic information, so you can feel confident that the information you’re communicating is likely to be helpful and useful for each person. That being said, some companies have come under public fire because of their fear that companies are taking their personal information and using it against them.” Remain strategic with how your ads are used and when they’re broadcast to ensure that they’re effective and catch the attention of your target audience.

There are many ways to reach a bigger audience and increase your sales as a business so that you can continue to succeed and grow. By implementing specific strategies and using certain tools, you can expand your business’ growth and increase your profits over time.

Whether it’s professional consulting, financial bookkeeping, or executive mentoring or guidance, Moxie Business is here for you and your company.

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